Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Your downloads have stalled. Engagement’s down.This episode is for all my podcasters who need to break out of a podcast growth plateau.  We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now).In this episode: What podcast plateaus actually are and what they’re notThe 3 core reasons your growth may have stalled5 ways to shake things up and attract listeners againHow to make money even when growth is slow My personal pep talk to get you through the podcast blahs👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run.Today, we’re talking about the real numbers, what it takes, and exactly who benefits most from adding video to their podcast. Whether you’re already repurposing reels or still figuring out what an HDMI cable is: this episode’s for you.👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I’d say we focus mostly on the community we already have and there’s nothing wrong with that. In fact, as a podcast producer I’d say that focusing on your current audience is one of the best things you can do for the stability and success of your podcast. However, and there’s always a however lurking around, you have to keep in mind your next listeners. You always need to be carving out a part of your podcast and brand and business that’s focused on finding the next audience you’ll have, because if you’re not getting that new listener another podcast is and they’ll be the ones that get the opportunities we’re working towards.So in this episode we’re going to talk about producing podcast episodes that get shared, even by strangers. Why it’s so important that your community and listeners outside of your community are talking about and sharing your podcast, how organic growth will impact your podcast’s bottom line and what kind of episodes get shared. ⭐️ Listen to Episode 52: Your Podcast Has a Brand (Whether Your Realize it or Not!) 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business.In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your business, red flags you might be doing more harm than good with your content and the easy fixes that will help you transform your audience into your most loyal buyers. 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

As podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring out what’s next before your competition does. It can be really hard to get out of this mindset, because it’s so critical to the success of most parts of our lives, but for most podcasters I know, that’s distracting you from the treasure trove of what you’ve already created.In this episode we’re talking about why your back catalog matters, organizing your archive, repurposing, and how to effectively market your past episodes for the future growth of your podcast. 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode.🎧 Listen to Episode 40: The Podcaster's Guide to Making and Selling Your First Digital Product:https://pod.link/1732959363/episode/a5172313e8f06da8fc2a8601bdca49ab👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Podcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you. There’s a bunch of numbers and stats and listeners and downloads and what does it all mean? What does it mean for you? What does it mean for you listener? What does it mean for someone that might want to give you money to advertise on your podcast? 🚨 Login to Apple Podcasts Connect:https://podcastsconnect.apple.com/my-podcasts🚨 Login to Spotify for Creators: https://creators.spotify.com🎧 Try my Podcast Host Transistor.FM: https://transistor.fm/?via=morganfranklin📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes.I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s expensive, it’s frustrating, it’s loney, and sometimes it’s hard to know when it’s time to quit. In this episode we’ll talk about that inevitable crossroads that every podcaster will eventually find themselves in and how to know when and if it’s time to quit your podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a candid conversation about what you should actually be using automation and large language models to do in you podcast and what’s total garbage slop that’s going to drive away your audience and future listeners.In this episode: How ChatGPT is driving away your listener before they can even click play, signs AI might be tanking your podcast and what you should be using automations to do in your podcast. 🗣️ Want to learn how to use ChatGPT in a way that won't end your podcasting career? Listen to this episode! Steal My 4 Favorite ChatGPT Prompts for Podcastinghttps://pod.link/1732959363/episode/c36df18e770e9c5c276e9edd06ffb8bf📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with your podcast, how to find the best companies to work with, how much you can expect to make and how to strategize to leverage your affiliate partnerships to get actual partners for your podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn’t working. 🎧 Equipment Recommendations (All Price Points): https://www.amazon.com/shop/morganfranklincreative📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Is your podcast ranking on the charts? Does it matter?In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to decide. Tracking your podcast's performance using free tools like Listen Notes and Refonic.How to improve you podcast's visibility and find new listeners using podcast ranking strategies.🗣️ Find out more about rankings on Listen Notes and Rephonic: https://www.listennotes.com/https://rephonic.com/📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Template:https://podcastsforprofit.com/products/podcast-host-one-sheet💫 Podcaster Media Kit with Rate Card Template:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card✨ Podcast Pitch Deck Template: https://podcastsforprofit.com/products/podcast-pitch-template🎧 Episode 8 | How to Pitch Your Podcast to Anyone in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the tools and perspective to be able to decide for yourself: should your podcast have video? 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Everyday we become more and more aware of the power of the  ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feeling overwhelmed.Why does Pinterest work? I think a lot of people think about Pinterest as the place where you plan a wedding, or save ideas for remodeling your kitchen, but the reality is pinterest has 553 million monthly active users and reaches 40% of US households with an annual income over $150K. I don’t know about you, but as a business owner, who uses their podcast to grow their business, those are the kind of stats I want to hear.Follow me on Pinterest: https://www.pinterest.com/morganfranklinmedia/📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline.(3:47) The easiest way to start promoting your podcast in person.(4:38) Why you should talk about your podcast more. (6:15)  How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to start rebuilding our listener base and engaging with our existing audience. 📌 Book Your 1:1 Coaching Session:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media